Nivea

Nivea chooses to Feelgood

Smooth Skin Requires an Even Smoother Production

Jeremy Goodall of feelgoodfilms makes us want to throw on a pretty summer dress, a pair of strappy sandals and breeze out the door with his latest production for Nivea.
Jeremy in conjunction with TBWA Durban once again manages to elicit a hugely popular response from Beiersdorf Head Office in Germany and proves exactly why he has created some of the most well loved Nivea commercials in South Africa.
Shot entirely in Johannesburg South Africa, Jeremy's aim was to create a light, airy and summery mood that would leave audiences feeling revitalised and fresh.
In order to achieve this from an indoor scenario, Jeremy had to place huge emphasis on detailed focus and perfect execution of the wardrobe, lighting & grade. Finally adding to the overall effect was the art direction which boasts the balanced combination of the unique & ultra modern look of a European city with a truly African twist that Nivea loved.
Creating high quality productions comes with its fair share of trials and tribulations and this particular shoot was no different. It required creating extreme slow motion shots for the pack shot which took pains-taking preparation.
"Using the photosonics camera is like putting a bull on steroids in a china shop," says Jeremy shaking his head, but the results speak for themselves.
This production shows that Jeremy Goodall's talents are not just skin deep and will leave you with a 'reel feelgood' feeling.

Category:

Film & Animation

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