DBP TVC: FORWARD

A 60-second TV commercial for the Development Bank of the Philippines. The first TVC in the Philippines that combines motion graphics, computer graphics, and live action into one.

CREDITS

Ad Title: "Forward"
Agency: Think Ideas
Advertiser: DBP
Creative Director: Patty Reintar
Copywriters: Emil Reintar, Ayie Villa
Account Management: Leny Ledesma, Kelly Cunanan
Director: Pedring Lopez
Music: Jessie Lasaten
Producer: Jane Aguirre
Production House: Abracadabra
Post Production: Larger than Life
Editor: Jason Cahapay
CG Artist: Raymond Chanco
Compositor: Philip Ricafort
Sound Production: Cutting Edge

Category:

Entertainment

Tags:

• DBP
• Development
• Bank
• of
• the
• Philippines
• Larger
• than
• Life
• Abracadabra
• Think
• Ideas
• Cutting
• Edge
• ad
• TVC
• commercial
• forward

[daxdigital]

One word: Impressive.

I've watched a lot of ads abroad using similar techniques, but I think this is a first in the Philippines.

The message is clear, the presentation outstanding.

Great job, guys!

[semicalge]

thanks for the feedback! :)

[paranoidkiss]

This is rad! DBP ad has evolved but keeps the same image of the progressive development banking institution. Putting everything in 60 seconds using new techniques was excellent!

[jacobliam]

galing galing