on the 24th of may 07 a bunch of young idealists entered the supermarkets of utrecht city (nl) to talk to the managers.
their message: change to fair trade soja. background: soja is a main food for the animals we eat. problem: to get the amonut of soja we need for our meat consumtion rain forests are cut and farmers lose their land to work on big plantagnes or end in slums. strategy: chickens go supermarkt mangers, explain the issue, show they are concerned customers and challenge them to change over.
see also photos and explanations under
http://www.flickr.com/photos/8682640@N07/sets/72157600322678885/
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