"Cristal invites you to live a unique experience with the National Soccer Selection" - Omd Chile

Nombre: Cristal invites you to live a unique experience with the National Soccer Selection

Compañia: Omd

Pais: Chile

Cliente: Cristal

Categoria: Best Use of single media (TV, radio, newspaper, magazine, OOH, Cinema)

Descripcion: We bought the radio relate of the last goal of Chile to the leading radio in sports transmition, and insert it in one related to the brand communication. When the first round of the qualifying matches finished, we activated a radio guideline that lasted three days in different radios that have national range. This way Cristal Beer had the opportunity to keep on celebrating each triumph of the national selection. Cristal Beer, the official sponsor of the National Soccer Selection

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