Analyze This: XO Communications Reduces Customer Churn with IBM Predictive Analytics
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Uploaded by ibmbusinessanalytics on Feb 28, 2011
XO Communications was trying to solve the problem of customer churn. Through IBM's predictive analytic software, XO is able to accurately predict customers who are likely to leave before they do. They were able to reduce churn rate by 23% in the first year alone.
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