Google Chrome Japan ad is best ever tested

We used eye tracking to evaluate the Google Chrome advertisement and found it to be highly effective on our three key measures; engagement, message delivery and elicitation of desired behaviour.

Think Eyetracking tested 30 internet users in one day and of the 30, 22 said they would consider downloading it. Of the eight respondents who said they would not consider downloading the main reason stated was that they did not know what Google Chrome was.

As you can see from the eyetracking bee swarm analysis the advert succeeds in focussing the observers attention on the Google Chrome logo for most of the 30 seconds it is available on screen. This is the highest engagement with a logo we have ever seen on any advertisement we have tested.

As well as engaging the observers in the story the commercial is highly effective in transferring their interest from the story to the message containing the desired behaviour; Install Google chrome.
The Google Chrome Japan ad is the best we have ever tested. See the original commercial: http://www.youtube.com/watch?v=SHZFsJKlsuA

Category:

Science & Technology

Tags:

• google
• chrome
• ad
• advertisement
• eyetracking
• eye
• tracking
• think

[chrisexyest]

freakin BLUE THINGS GET IN THE WAY OF WHAT IM TRYING TO LOOK AT MOTHERFUCKERS

[ELPanchoPistolas]

sorry google i use chrome and all and i love it but this advertise is horrible

[Derpyize]

@ELPanchoPistolas

ad blocker

[pokemon221www]

@chrisexyest go to Vsauces channle, he will explaine in one of thie videos, it is a test of where peoples eyes look the most in commercials.

[JustTooSmexi]

um excuse me im trying to look at certain spots in this video, but these stupid blue dots are in the way? LOL

[Yelpopr777]

The blue dots are representing where the people are looking at in the video

[kingpolaris]

creepy

[JoeWithTheGlasses]

I'm still gonna use Opera. Sorry.

[mrbig128]

omg the music is hilarious.

[nanomagnetic]

creepy. almost Orwellian.