GUY KAWASAKI How to make a Mission Statement for your Company
Kawasaki talks about how a mission statement, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of the organization.
Video produced by Stanford's Entrepreneurship Corner http://stvp.stanford.edu/
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http://en.inmoreau.com/445
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