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Behind the Scenes at the SS12 Advertising Campaign Photoshoot

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Uploaded on Jan 18, 2012

"The spirit of our Spring/Summer 2012 collection is reflected beautifully in this new ad campaign," says Louis Vuitton Artistic Director Marc Jacobs. "All the tone and texture of the collection -- the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza -- are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic."

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