http://blogbarefoot.com/think-social-media-is-too-complicated Carrie Wilkerson aka The Barefoot Executive explains why she THINKS she has followers on Twitter. Her C's of Social Media might give you some clues on ways to ramp up your social media presence. (she shot this video when she had 15,000 followers and now has 105,000. She teaches how to make social media simple at http://blogbarefoot.com/think-social-media-is-too-complicated
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