Radiotjänst is the Swedish body entrusted to collect the licence fees for Swedish state broadcasting services and to encourage people to pay, the Swedish Hero viral film was created. This was fully personalisable, integrated with Facebook / Twitter etc and was simple to adapt and pass on. As a result it gained 14 million unique visits in 8 weeks (the total population of Sweden is 9.2m people......)
More at http://www.nickburcher.com/2010/03/nick-burcher-swedish-hero.html
Link to this comment:
All Comments (0)