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What if an entire building is turned into a 3D TV? Sony, Samsung, and Toshiba, three 3d television set giants, each promoted their new TV technology with massive '3D' projectors able to display video demonstrations projected on buildings. They all hired the same company to do this marketing: NuFormer, a multimedia firm in the Netherlands, helped Samsung promote their 3D TV in Amsterdam. In this video, Samgsung hired NuFormer to destroy the historic Beurs van Berlage building in Amsterdam. The building seems to be crumbling, being slowly replaced by nature. Could this be the beginning of a revolutionary marketing strategy? Watch: "Using Innovation to help the Homeless"
NuFormer Digital Media is a company in Netherlands, that develops state of the art 3D projections on buildings for advertising.
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