RDX Wall Art: The Making Of

The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUVs city prowess—darting through alleys, ducking around corners, navigating the urban landscape.

In fact, its the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI.

"Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall.

"Wall Art" is premised on the RDXs turbocharged engine, agile handling and sporty stance—the RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand.

Featuring a combination of large-scale street art and stop-frame animation set to Elias Arts composer Kenny Segals track, the commercial literally illustrates that the RDX is equipped for anything the city can create.

Category:

Entertainment

Tags:

• Acura
• RDX
• Chris
• Hopewell
• Ben
• Foley
• Bristol
• underground
• street
• art
• graffiti
• animation
• stop
• motion
• Collision
• Films
• commercial
• blu
• muto
• Shepard
• Fairey
• Banksy
• Kurt
• Wenner
• Julian

[artiststopmotion]

great animation, a huge project, I like it

[Garita2006]

Very nice work, but ridiculously inefficient.

There is a technology nowadays called computer, have you heard about it?

[xpez]

it would be better without the POLLUTING WORTHLESS CAR...

[longwalkshortpier]

It's nice yes...and I'm not a green tree hugger, but wasting 455 gallons of paint considered responsible advertising?

[stellatao]

This is impressive!