HP's Amy Johnson interviews Santiago Morera, Vice President and General Manager, Designjet Large-format Printing Solutions at Ipex 2010.
Santiago discusses HP's entry into 3d printing, customer reactions at the show, the transition from analog to digital and HP's recent innovations in the large-format printing space such as HP Latex Printing Technologies.
Follow Amy Johnson at Ipex on Twitter: @HPGraphicArts (http://twitter.com/hpgraphicarts), or visit the HP Ipex 2010 Landing Page for the latest interviews, tweets, news and a live view of the HP show booth at http://www.hp.com/go/Ipex
Visit HP's community for design and creative professionals on Facebook: http://www.facebook.com/HPDesigners
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