Achieving Behavioral Innovation

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Uploaded by on Apr 30, 2009

Speaking at the BRITE '09 Conference, Umair Haque, director of the Havas Media Lab, discusses why firms looking to innovate should start by reconceiving the costs and benefits that shape the behavior of their consumers.

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  • Great talk! Deep insights, good and informative graphs, provoking thoughts. Thx.

  • Nice presentation.

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