SNEAK PREVIEW OF CHEVROLET SUPER BOWL XLVI TV COMMERCIAL COMPETITION

Chevrolet Goes Global to Find Best Filmmakers from 32 Countries to Create Ad
-Theme of "Chevrolet Route 66" Ad to Capture the "Spirit of Road Trips...."
- Fans Invited to View, Rate and Share their Favorite 30-Second
- Spot to Inspire Chevrolet Judges' Selection at ChevroletRoute66.MSN.com
- British Firm Helps "Crowdsource" Submissions that Resonate with Global Consumers
December 2011, Detroit & London, UK: The Super Bowl is not just America's game anymore!

As the Super Bowl and Chevrolet brand have simultaneously evolved as international phenomenons, Chevrolet is going "global" to create a highly anticipated Super Bowl XLVI TV commercial by offering independent filmmakers from 32 countries a chance to have their 30-second ad run during the telecast of Super Bowl XLVI game on Sunday, February 5, 2012.

Now, fans and consumers from all walks of life are being offered the opportunity to view, rate and share their favorite thirty-second spot to win up to $10,000.




Chevrolet Route 66: Crowdsourcing Creates Ads that Resonate

The competition, entitled "Chevrolet Route 66," is named for the famed American highway. Consequently, entrants are required to create an ad which captures the spirit of the everyday hero and the global experience of life's journey.

For this ad, Chevrolet is partnering with MOFILM, a British company that specializes in crowdsourcing initiatives to develop ideas for advertisements. The "Route 66" commercial will be one of five Chevrolet commercials aired during the telecast of Super Bowl XLVI.

As Chevrolet is sold in 140 countries, crowdsourcing content globally affords the brand a highly effective way to create advertising that resonates with consumers.

With great anticipation, the Chevrolet advertising team gathered together to review the consumer generated ads - looking for the best one to be aired during the telecast of Super Bowl XLVI.

Fans Encouraged to Vote Online For Favorite Submissions to Possibly Inspire Judges' Decision on Winning Chevrolet "Route 66" Super Bowl TV Ad

Chevrolet turned to Microsoft to offer global fans the opportunity to view, rate and share their favorite submissions on a specially created website:

ChevroletRoute66.MSN.com




Beginning December 22, 2011 and running through January 25, 2012, fans from Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and United States can watch, rate and share their favorite Chevrolet Route 66 film.

Those who share most often can win up to $10,000. Registrants will be identified with unique user codes that will allow them to accumulate points every time they share with another fan who is registered in the contest. The top fans as measured by sharing will be tracked by the contest site leaderboard.

Who will be the Finalists for Chevrolet Route 66 Super Bowl Ad Contest?

One grand prize winner will be selected by Chevrolet from 197 entries from film makers across the globe.

In London, MOFILM editors worked diligently to preview every submission, ensuring that each spot adhered to Chevrolet's values and depicted the brand's message of "helping them along life's road..."

Chevrolet "Route 66" Commercials
Among the submissions for the "Route 66" competition include:
(In the order of their appearance in the video)
"Happy Grad"
"Larry!"
"Make Sure She's Okay"
"Spy Thriller"
"My First Memory"

Chevrolet : GM's Global Mainstream Brand

Chevrolet is becoming GM's global mainstream brand, the foundation of the company's business in most major markets. In recent years, Chevrolet has expanded from its traditional markets in North and South America, and its list of top 10 markets now includes China, Russia, Uzbekistan and India.

Chevrolet today sells more than 60 percent of its vehicles outside the United States. Last year, Chevrolet sold a record 4.26 million cars and trucks, and was the only Top Five global auto brand to grow its market share. This year, Chevrolet is on track to post its best sales in its 100-year history.

Category:

Autos & Vehicles

Tags:

• Bader TV
• Chevrolet
• Chevy
• Super Bowl.
• NFL
• commercials
• London
• Detroit
• advertising

[illwill1111]

MOFILM💤📢

[sassyfrassy1000]

Chase Bolnick is awesome as the Young Spy