Roborazor TV Commercial for Bic Razor HD

Shaving technology is getting out of control. In this campaign for the introduction of the BiC Flex 4 Razor we poke fun at unnecessary shaving technology by introducing a fictional hands free shaving system with 11 rotating micro-blades, the RoboRazor. The point being of course being, you don't need a RoboRazor or anything ridiculous like that. All you really need is a BiC Flex 4 for a great shave at a great price.

Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Aaron Starkman
Art Directors: Simon Au, Jon Lane
Copywriter: Andrew Caie
Copywriter / Producer: Liliane Clune
Integrated Head Of Interactive Production: Christine Harron
Integrated Producer: Natalie Sammut
Production Company & City: Untitled Films, Toronto
Director: Curtis Wehrfritz
Executive Producer: Lexy Kavluk
Line Producer: Amalie Bruun
Director Of Photography: Sean Valentini
Post Production & City: Panic & Bob, Toronto And Alter Ego
Executive Producer: Sam Mclaren / Panic & Bob, Meredith Gauley / Alter Ego
Editor: John Evans
Assistant Editor: Kate Brascoupe
Music Company & City: Rmw Music, Toronto
Music Producer: Ted Rosnick
Composer: Jim Guthrie
Sound Design Company & City: Rmw Music, Toronto
Sound Designer: Vladimir Nikolic
Animation Company & City: Alter Ego, Toronto
Animator: Scott Renaud
Executive Producer (Animation Co): Meredith Gauley
Colourist: Wade Odlum
Flame Artist:Darren Achim
Motion Graphics Designer/Animator: Scott Renaud
Group Account Director: Grace Castaneda
Account Director: Hayley Taylor
Cognitive Anthropologist: Doug Potwin
Communication Planner, Vp: Cathy Collier
Media Planner: Jane Healy
Media Buyer: Joel Nicolle



The TV Commercial titled Roborazor was done by Untitled Films advertising agency for product: Bic Razor (brand: Bic) in Canada. It was released in the Apr 2011. Business sector is: Toiletries & pharmaceuticals.

Category:

Entertainment

Tags:

• erhan turan
• Television Commercials
• Cinema Ads

[gramkracka22]

first time i saw this thought it was real

good comercial

[BaronXS]

goddammit, i wanted the roborazor.

[GRICHENG]

So let me get this straight, they advertise an amazingly cool razor but they were actually advertising razors by a company that also makes pens.

[misslemonadeice]

damn i fell for it. ._.

[theuncalledfor]

Roborazor with those shave-ring-thingies?

Gawds no, those make my skin itch like crazy. I'll take the BiC conventional razors, please.

That is, if I ever need to shave again. (That mission was WEIRD...)

[Extermidalek]

This was a bit of a letdown.

[NinkaPanda]

omg look at his pecs

[superchang847]

if ssomebody doesn't maake this i'm going to find out who was in chharge of advertisement fr this and cover them in tiny yet painful cuts.

[Haiti4lyf]

thats definitely the roomba for the face lol

[CarbonFiberSpoon]

Well that was a disappointment :<

[SeanRumanTV]

why dont they stop just commercializing the roborazor, and start creating it themselves? :D

[billykim100]

hahahahah vaccume technology