When 67 year old Amitabh Bachchan is cast as a 13 year old boy you know someone has been thinking out of the box. The man behind the idea of course is Balki, Chief Creative Officer and Chairman of Lowe Lintas. The film Paa released this week mostly to positive reviews, a good time to find out about Lowe's latest iniative - a film's division with a difference! Also on Message Board, The Nielsen Company continues to defend its data, while the Beetle formally launches in India.
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