BrandPlay Sensitive Floor Advertising - Disney's Alice in Wonderland 3D
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Uploaded by BrandPlayGroup on Jul 8, 2010
On March 1st 2010 Disney took over BrandPlay's network of Sensitive Floors to promote the release of Alice in Wonderland 3D.
Booked through Posterscope, the two week campaign was designed to target consumers within a specific proximity of cinemas screening Alice in 3D.
Working closely with the creative team at Disney, BrandPlay created a number of interactive effects designed to create a buzz within the shopping centres and drive footfall towards local cinemas.
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