"Tweedle Dee Tweedle Dum" needed innovative promotion. What better than to put a new car on the road with "Middle of the Road"? FIAT was launching Fiat 127; producing a film for cinemas all over Europe.RCA mada deal with FIAT to feature "Tweedle Dee..." and band in film. Band;still living in Rome,seen themselves on big scren by accident, when they visited local cinema to see "Love Story". What "Tweedle Dee" had to do with a car,still noone knows.
The song heard during the commercial is called "Tweedle Dee, Tweedle Dum", by a band called "Middle Of The Road". On the cover of the single, there is also a Fiat 127. Now I understand why! :-)
"Tweedle Dee Tweedle Dum" needed innovative promotion. What better than to put a new car on the road with "Middle of the Road"? FIAT was launching Fiat 127; producing a film for cinemas all over Europe.RCA mada deal with FIAT to feature "Tweedle Dee..." and band in film. Band;still living in Rome,seen themselves on big scren by accident, when they visited local cinema to see "Love Story". What "Tweedle Dee" had to do with a car,still noone knows.
middleoftheroadpopgroup. com/history_part1.html
BarbaShime 1 year ago
The song heard during the commercial is called "Tweedle Dee, Tweedle Dum", by a band called "Middle Of The Road". On the cover of the single, there is also a Fiat 127. Now I understand why! :-)
acfiorentina 3 years ago
Yep! I Was born in the back of a Fiat 147!!! (147 was the 127 evolution with a different front)
maraujo1984 4 years ago
this car is a classic
josatinho 4 years ago