Automotive ZMOT - Zero Moment of Truth
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Uploaded by brianpasch on Sep 25, 2011
http://www.automotivezeromomentoftruth.com Brian Pasch discusses Zero Moment of Truth concepts that apply to the automotive industry. Automotive ZMOT strategies will help car dealers properly allocate their marketing dollars to maximize their connection with local shoppers.
PCG Digital Marketing is starting a free study for 100 car dealers discussing Automotive ZMOT which will start in October 2011. A full workshop on this topic will be given at the 2012 Digital Marketing Strategies Conference in Las Vegas, February 1-3rd.
Some of the charts and images in this slide deck were obtained from "Winning the Zero Moment of Truth" authored by Jim Lecinski. You can download a free copy by visiting http://www.zeromomentoftruth.com
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