Tiger Woods' $12 Billion Impact

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Tiger Woods isn't the only one paying for his mistress scandal. A new study shows that his voluntary break from golf due to his "transgressions" will cost shareholders of his sponsors like Nike, Gatorade and AT&T $12 billion.

"Total shareholder losses may exceed several decades' worth of Tiger Woods' personal endorsement income," said study author Victor Stango, a professor at the University of California Davis.

The study compared the stock prices of nine Woods sponsors with competitors and the overall market after the scandal erupted last month. Investors in the three sports-related companies - videogame maker Electronic Arts, Gatorade and Nike - fared the worst, experiencing a 4.3% drop in stock value.

However, Accenture, a global management consulting firm, experienced no measurable ill effects from Woods' fall from grace.

Category:

Sports

Tags:

• Tiger
• Woods
• Golf
• NIke
• Gatorade
• AT&T
• Electronic
• Arts
• Accenture

[40jerrymckay]

just one question for tiger woods, what color are you now?