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Why Beauty Trends in Asia are different from Europe

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Uploaded by on Nov 15, 2011

Taking a look at the Petronille range and hearing why trends in Asia differ from Europe by Petronille Houdart - Dermo Cosmetic.

- Why you have to adapt your skin care to Asian market trends
- Targeting the Asian market with whitening components in cream or boosters
- Differences in skin care due to tropical climates
- The new trend of "sheet masks"

To hear more about the latest cosmetics / beauty trends, innovations, marketing, products and new markets join us at the New Must Attend Event for Innovation and Marketing Directors in Cosmetics and Personal Care Industry!
InnoCos Europe, June 2012:
http://kgsglobal.com/2012/06/06/innocos-europe-2012/

InnoCos USA, July 2012:
http://kgsglobal.com/2012/07/12/innocosmetics-north-america-2011/

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