Widely known as one of the foremost experts in sustainability strategy, Adam Werbach has created a name for himself in circles concerned with the environmental aspects of business, marketing, development and human resources. At 23, Werbach was elected the youngest-ever President of the Sierra Club, and went on to build, cultivate and sell three companies. He merged his consultation company, Act Now Productions, with global ideas company Saatchi & Saatchi to create the worlds largest sustainability agency, Saatchi & Saatchi S. As Global CEO of Saatchi & Saatchi S, Werbach advises companies with nearly $1 trillion in combined annual sales. He is also the author of Strategy For Sustainability: A Business Manifesto, out in July 2009.
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It all comes down to the marketing strategy.
bizopclothing 2 years ago
Interesting...
JWmson 2 years ago