OnStar Emergency Commercial

See an evaluation of this ad on the emotional marketing blog at: http://602communications.com/site/?p=6780
Once in a while you see an ad that really moves you. It manages to shake off the feature-obsessed blather of the typical advertising noise and speaks to an emotion deep inside you. This very simple testimonial ad for GM's OnStar leaves this kind of mark because it speaks to our deepest fears about an accident, and our compassion for people who have been hurt. But what makes this testimonial ad so powerful is that it is frighteningly real. This is a quality that most customer testimonial ads lack.
14057

Category:

Entertainment

Tags:

• accident
• onstar
• GM
• wreck
• traffic
• crashes
• marketing
• advertising
• emotion
• emotional
• commercial
• branding
• passion
• passionate
• testimonial
• advertisement
• ad
• marketer