Cracking the Code on Millennials 2 of 5

Ford, Mashable and Alloy Media + Marketing gathered recently in New York City for a discussion on how companies across all industries are "cracking the code" on marketing to millennials. Ford's Sheryl Connelly, Ford's global trends and futuring expert, and Brian McClary, digital and emerging media marketing manager at Ford, were joined on the panel by Andi Poch, senior vice president at Alloy Digital, a division of Alloy Media + Marketing, and Christina Warren, an entertainment and technology writer at Mashable. Also available via Google+ Hangout were Shama Kabani, CEO of The Marketing Zen Group, Jon Burg, Senior Emerging Channels Strategist at Digitas and Craig Daitch and Scott Monty from Ford's social media team.

Category:

Autos & Vehicles

Tags:

• Forum
• millennials
• sync
• marketing
• youth
• ford
• mashables
• alloy media
• hangout

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