Bangladesh: animation super-imposed on film about germs, hand washing and sanitation.
Cartoons and actors related this important message about proper hygiene.
UNICEF worked with five TV stations and all of them produced 3 spots each (total 15 different types of spots with the same message) on hand wash campaign issues. UNICEF also produced a theme song for IYS which is used as a signature tune for all campaign activities. In addition, national TV and radio produced different program to promote IYS which included drama, songs, debate for school children and quiz programs for school children.
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