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Daniella on Design - Pop-Up Architecture

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Uploaded by on Aug 23, 2011

Daniella on Design Episode 6 -
Pop-Up Architecture

Temporary structures are a new way of expressing extravagant design ideas that would not have been voiced otherwise. In this episode, Daniella discusses the Electrolux Cube Pop-Up Restaurant by Park Associati; the Chanel Pavilion by Zaha Hadid; and the Roc-Pop-Shop, featuring Jay Z's new premium line of Rocawear apparel, by D-Ash.

Pop-ups are like magic tricks, surprising and delighting audiences with whimsy and flourish. They are especially suited to urban environments, because pop-ups are a distillation of the changing city landscapes, a cutting-edge approach to creating unique, mobile structures out of limited materials and space. Pop-ups are a sophisticated trend made possible by design.

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  • Daniella

    Your videos on design are inspired and your continuing additions and updates make design something tangible for many of us. Pop up architectrure your latest is both timely and informational.

    Brava Daniella

    Thank You

    Ray Reich

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