PHH - Heart Hospital ER

Almost every health care system wants to be seen as having cutting edge technology. So how do we achieve this in a way that is unique? For this campaign, we created a virtual interface that moves the viewer through the facility's featured departments. During prep we tested an approach that would allow the camera to keep moving while our on camera "advocate" interacted with a touch screen that was not there. We used tracking marks and a well constructed animatic to make sure the timing, focus shifts, and camera movement would keep the piece seamless. During post we designed and constructed a 3-D animated interface and composited it back into the live action. The result is a captivating, 2 spot campaign, that presents cutting edge technology with a cutting edge approach. Form becomes content.



Director: Bryan Elsom
MRB FIlms
Creative Content Studio
http://www.mrbfilms.com/

Category:

Film & Animation

Tags:

• Hospital
• Healthcare
• Heart
• Surgery
• Palmetto
• Health
• Special
• Effects
• VFX
• Visual
• advert
• mrb
• films
• presents
• advertising
• marketing
• film
• commercial
• production
• comapny
• RED
• Camera
• Cine
• Cannon
• 5D
• 7D
• web
• interactive
• virals
• cinema
• movies
• Director
• Bryan
• Elsom