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How CNN Doubled Ratings With a New Show Format

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Uploaded by on Aug 20, 2008

NEW YORK (YouTube.com/AdAge) -- The results of a recent CNN analysis of its political campaign coverage found that many viewers were not HAPPY with the current format. This caused the network to create a completely different kind of political news show which was launched as "Ballot Bowl." The program has doubled the ratings in the time slots in which it airs. Meanwhile, CNN has also just launched the new website, IReport.com, which allows consumers to directly publish their own version of news videos, photographs and text without any editorial intervention. CNN president Jon Klein admits the project is a bit "risky."

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