Ethel Merman "Vel" commercial

"Take it from Merm....Try Vel!"

• Category

  Entertainment

[OppositeGeorge]

This is what awesome wishes it could be.

[Barry I. Grauman]

Colgate-Palmolive needed Ethel's personality {and pipes} to push Vel towards consumers, as it really wasn't selling that well in grocery stores at the time. They literally paid through the nose for her and the rights to the song...in the end, however, Colgate discontinued manufacturing Vel by the late '70s.

[theatrechick288]

Wow, Ethel Merman, you have ingrained this song in my mind for eternity.

[hexum7]

Oh, man- I had this drummed into my ears long before I had even heard of Gypsy.  Now I can't hear the song or watch the musical without these lyrics and vel going through my mind. Thanks a bunch, Merm

[daneacts]

If that doesn't make you buy Vel, nothing will!

[Tom Gilbert]

i remember the rose-shaped washing sponge on a stick it came with.

[TheNerdNinja]

What the 'hel' is Vel?

[Averysavoy04]

ooh i NEED that stuff

[MerleOberon]

take it from Merm!

[Robert Rauschenbach]

They still manufacture and sell Vel in European countries