[Recorded June 4, 2007]
Apple Computer has long been noted for its industrial design prowess and ability to generate public interest with each new offering. Hear fascinating personal stories and pe...
[Recorded June 4, 2007] Apple Computer has long been noted for its industrial design prowess and ability to generate public interest with each new offering. Hear fascinating personal stories and perspectives of what it was like to be an industrial designer at Apple. Meet Jerry Manock, designer of the Apple II, Apple III and the original Mac, and Robert Brunner, head of Apple's newly-formed Industrial Design Group (IDg) in 1990 that produced the PowerBook, Color Classic, and LC 520. Moderated by noted industrial designer and IDEO co-founder Bill Moggridge.
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Watch out for the microphone feedback sound at 1:25:09 though. Made me jump something fierce.
I thought this was absolutely fascinating.
Cool guys, incredible designers. Love it, thank you for uploading!