Constant Sorrow

The character of Menelaus "Pappy" O'Daniel, the Governor of Mississippi and host of the radio show "The Flour Hour," is similar in name and demeanor to W. Lee "Pappy" O'Daniel,[12] one-time Governor of Texas and later U.S. Senator from the state of Texas.[13] W. Lee O'Daniel was in the flour business, and used a backing band called the Light Crust Doughboys on his radio show.[14]

from wikipedia

coucou ici maeva des bois

Got to love it.

Answer is part of the movie reference to the "Pappy O'Donnel Flower Hour" radio show.
And yes the answer is very subtle.

does anyone know why they come out of the radio station covered in flour? its not explained in the movie, perhaps it was left on the cutting room floor. always confused me when i have seen this movie (which is a lot) 2 whole hours of entertainment..love it love it

15 here, I agree.

love this movie

Yes !!!Every body with George Clowney and the soggy botom boys ;)

love this movie so much!

awesome movie