Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Energizi...
Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Energizing. In this example, eBags turned a hard-nosed security engineer from Georgia into a unpaid, freelance luggage salesman. October 11, 2007 in Chicago.
Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.
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