Uploaded on Feb 15, 2008
Challenge: Kemistry was commissioned
by National Geographic to create the
new on-screen identities for Nat Geo
Wild in March 2007.
Response: Kemistry's concept set the
identities in prime National Geographic
territory to reflect the spirit of the channel's wildlife heritage and stunning imagery.
Success: The move from National
Geographic to Nat Geo and the fresh
on-screen identity have increased impact and enhanced overall brand equity.
Founded in 1997, Kemistry has grown to be the largest and most successful independent broadcast design and branding agency in Europe, creating communication strategies for leading companies worldwide.
Market dynamics, including changing audience behaviour, increased competition and
media diversification, signify the continuous need for brands to differentiate in order to compete for audience share. Kemistry uses these market trends to predict future audience needs thus creating genuinely strategic design solutions.
Our success is based on understanding our clients' communication objectives and providing clear brand strategies and compelling design ideas which give tangible results.
We have developed strong on and off-screen visual brand identities for clients including CNN International, BBC, ITV, Channel 4, Five, FilmFour, National Geographic, Discovery Networks, as well as NRK (Norway), TV4 (Sweden), MTV3 (Finland) and NOKIA.
Our approach has garnered over fifty international awards including Promax & BDA Europe, BDA USA, D&AD Annual and Norwegian Design Council awards.