"Heart," United's new brand ad, portrays the connection between a husband and wife and United's role in reuniting them. The commercial depicts a woman leaving her husband to fly to Europe for a bus...
"Heart," United's new brand ad, portrays the connection between a husband and wife and United's role in reuniting them. The commercial depicts a woman leaving her husband to fly to Europe for a business presentation. As she says goodbye, she leaves her heart behind as a symbol of her love. The musical score for "Heart" is a piano duet of Rhapsody in Blue performed by Herbie Hancock and Lang Lang, who recently performed Rhapsody in Blue together at the 2007 Grammy Awards. Using stop-motion animation and paper puppetry, California-based director Jamie Caliri and his team, place dimensional cardboard puppets in miniature sets that were shot frame by frame.
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So glad there are people who just sit around posting "UNITED BREAKS GUITARS!!!!!!!"
Any ways, this commercial is so spot on about this type of travel. Despite Uniteds horrible customer service reputation, they have the best ads! If Southwest had these ads they would- It wouldn't fit, I would still feel like I am flying in a bus. (No offense to SWA, I fly them all the time)
I think they (Jamie Caliri) used paper stop-motion animation for this one. I know he can tend to use after effects as well. You should check out his animation (for United) called Dragon.. there's a 'making of' video I believe on his website as well..
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Any ways, this commercial is so spot on about this type of travel. Despite Uniteds horrible customer service reputation, they have the best ads! If Southwest had these ads they would- It wouldn't fit, I would still feel like I am flying in a bus. (No offense to SWA, I fly them all the time)
Your a loser anyways!!!!!!
Fropicks a loser!
United rocks!!!