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aksioma007
January 27, 2007

Problem As I had the opportunity to write last year in a letter to the Italian Prime Minister, Cav. Silvio Berlusconi, "problems are humanity at its best." The ability to cause, spread and maintai...

Problem

As I had the opportunity to write last year in a letter to the Italian Prime Minister, Cav. Silvio Berlusconi, "problems are humanity at its best." The ability to cause, spread and maintain problems is one of the characteristics peculiar to Homo sapiens.
I wrote Cav. Berlusconi as Director of the PROmediaSet Centre for Media Studies, founded in 2002 by Problemarket in order to promote research on media problems, and congratulated him on his ability to keep the problems linked to the conflict of interests alive; I also invited him to collaborate with Problemarket.
This company was established in Slovenia in 2000 by Janez Janša and Igor Štromajer, it represents one of the best examples of social responsibility in contemporary art. Janša and Stromajer, who are, in fact, professional artists, did not hesitate to risk their promising careers in order to dedicate themselves to a thoroughly new activity, becoming entrepreneurs in a sector which is still little known by mainstream economy.
In less than three years, as documented in the video ProNews one can say the challenge was won. The company's rapid growth has surpassed the already fantastic scores reached by eastern economies, new activities and foreign branches have been started all over eastern and western Europe and an effective consolidation of PRO, the official currency of the Problemarket problem stock exchange, are all good symptoms showing that this initiative is meeting with success notwithstanding some initial detractors, who were too superficial in judging and, perhaps, obscurely selfish.
It is not by chance that this video, an example of far-sightedness and professionalism in the media, is accompanied by the music of the BAST Collective, a band having its roots in Slovenian underground music of the 80s, but grown to a new maturity today. Because, as Johnny Rotten used to say at the end of the '70s: "The problem is you."

Antonio Caronia
Director of the PROmediaSet Centre for Media Studies, Milan

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Problem
www.problemarket.net/aboutus.html

Authors and producers: Janez Janša and Igor Stromajer
Graphics: Janez Ferlan
Music: BAST

Ljubljana, October 2003
www.aksioma.org/bast

Category: Music

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aksioma bast problem problemarket contemporary art video davide grassi stromajer janša caronia

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