imagination vs. global warming

The World Wildlife Fund Canada has introduced what they say is the world's first-ever zero-carbon television commercial. Made entirely of recycled film clips, some as old as 60 years, WWF and their ad agency painstakingly assembled a short film from individual unrelated words, to create a message about how to fight global warming. And that message? Imagination can save our planet.

"We wanted to remind people that how we combat global warming is only limited by our imagination" said WWF Marketing VP Pam Davis. "It's the most powerful weapon we have". Davis said that the new commercial, "Zero Carbon", employed a low-emissions working style, using everything from online collaboration to public transit. The project was also subjected to an emissions audit by a consulting engineer, and carbon offsets were purchased to counter the small amounts of energy used in editing and production.

• Category

  Nonprofits & Activism

[Šjor Bepo]

awesome idea =]

[mrscience00]

Very cool. I love it.

[themermaidgirl247]

One of the best things you can do to help is plant a tree or two. If everybody who read this comment were to plant a tree (or two), then the CO2 levels would start to drop. The trees change the greenhouse-gas carbon dioxide into the eco-friendly oxygen (and other gases. Carbon dioxide wouldn't disappear, but it will be reduced.

[Marc Hauser]

Yea ... Zero carbon ... except for all the carbon used in the process to power all the video editing equipment ...

[Nightversionn]

Climate in the news....

Bolivia summit to seek global climate change referendum.

An alternative "people's conference" on climate change in the Bolivian city of Cochabamba in April will seek to advance an international global warming referendum, organizers said.

AGENCE FRANCE-PRESSE

March 17, 2010

[Nightversionn]

Quit impersonating me all over youtube, Spitfiremacx AKA N ii ghtversionn Nigh tt versionn Knigh tt vision Nigtversionn Nightver ss ion, Nigh ttt versionn Nightversio m Nightverslon, Nightversio nnn, qooq2k etc.. Stalker, impersonator, global warming denier. What an imbecile

[David Howard]

Has anyone read 1984? The Russians invented propaganda as we now know it but the Americans really developed it to its ultimate.

It will only be zero carbon when every animal on the planet stops breathing. Get it?

[cswee]

stupid. dumb. horrible.

[slickecho]

a rip-o-matic gets that claims to reduce global warming. what's next? cannes honors the editing? and people wonder why consumers hate advertising.