Produced in 1973, "Television Delivers People" is a seminal work in the now well-established critique of popular media as an instrument of social control that asserts itself subtly on the populace ...
Produced in 1973, "Television Delivers People" is a seminal work in the now well-established critique of popular media as an instrument of social control that asserts itself subtly on the populace through "entertainments," for the benefit of those in power-the corporations that mantain and profit from the status quo. Television emerges as little more than a insidious sponsor for the corporate engines of the world.
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I know this doesn't really have anything to do with the content & message of this video (which is still very relevant almost 36 years later), and probably only tv broadcast engineering history anoraks (like myself) would care about this, but this video looks like it was made using a first-generation Vidifont character generator (the font is a giveaway), the very first foundry-quality CG developed by CBS Labs in 1971. Before the Vidifont, it was title cards/rolls placed in front of a camera.
This is completely true, however, just because you get something served on a plate doesn't mean you gotta eat it right? Ideology is present everywhere, directly as well as indirectly. Demographics are sold to advertisers. Programming carries social critique. Through every program something is being promoted. You have to make the choice what to give in to, and what not. People will always be consumers, what you consume is your choice.
How to find out... I think that out of all commercials I've seen in 6 months, I've only bought an X-Box. It's going for $199 now, I think it's a pretty good deal.
the point is not that you are a mindless drone - you are whoever you are, but you are one of the mass of consumers that advertisers are hungry to have the opportunity to present their goods to. Serra's point on advertising is that it's absurd that we pay to be handed to the advertisers. The entertainment on TV is designed specifically to increase a channel's number of viewers. The more people are watching, the more they sell their advertising space for. We pay to make them money.
oh my god you make something so obvious sound like something that nobody knows..tell me something i dont know...besides if you think television promotes a certain ideology and that it consumes people, what do you think all the rest does? like cinema? or newspapers? or books? or music? its not that hard to figure out.
They think all the rest does the exact same thing. The question is, why don't you care?
Ideology naturalizes and masks itself, and that's when it becomes most dangerous. People say this message is "overwrought" and "cliche" because ideology will always reappropriate any counter-cultural messages, commodify them, make them easily digestible, and sell them back to you.
You are now allowed to have your Che Guevara hacky-sack, because "Che Guevara" now means the picture of him you see on t-shirts.
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jcbd(dot)com/vidifont/
Ideology naturalizes and masks itself, and that's when it becomes most dangerous. People say this message is "overwrought" and "cliche" because ideology will always reappropriate any counter-cultural messages, commodify them, make them easily digestible, and sell them back to you.
You are now allowed to have your Che Guevara hacky-sack, because "Che Guevara" now means the picture of him you see on t-shirts.