http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happine...
http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/talks/top10
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No, he took 18 minutes to talk about a fundamental shift in the way we think about taste and the way companies go about designing products. His books and talk are all about looking at the same old problems in new ways, challenging conventional wisdom, and probing into what we think we know to find out we may not know nearly as much as first assumed.
i watch this over again, once every now and again. i love it. ...its very right-on. "the rules that govern, and explainations for how we bahave. the search for universals, to the understanding of variablility.
This guy is so stoned. But I like what he's saying, and it lends more creedance to his books-- because he really is as passionate about this information as you would find in his books, so it's cool to see him live and all nerded-out.
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