4th Screen

The movie screen starts off as socially interactive as people meet in the cinema. TV and computers, however, did the opposite leading to people withdrawing into their own worlds. Nokia hopes that cell phones will be able to bring the community spirit back again.

Our generation begins to get politically involved, get inspired and maybe for a second remove its cloak of apathy, and the ad agencies remodulate.  I don't know if I've ever seen such hyperbole offered with straight face in an ad before. Maybe they were just trying to say that their piece consumer electronics is somehow more of an event than the i-phone. Who do they think they're fooling?

this is the best ad ever