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its a very poor attempt at emulating saul bass, just cos they got the font right doesn't mean they got anything else correct. Saul Bass is a mint title designer, check him out :D
I've done some research, and the chap they are either ripping off, or paying homage to (You decide) is a designer/artist called Saul Bass. Check him out on Wikipedia, if you're interested. I'm still looking around for the theme that accompanies this advert, if anyone knows what it is please post a reply.
One of the most memorable adverts of recent time. Stylised in an early 60's minimalist de-style way, and who have though itv 4 would be the ones behind it.
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
Saul Bass is a mint title designer, check him out :D