Helvetica documentary clip - Neville Brody & Rick Poynor

I am a highly awarded member of the creative class. As a branding consultant, I am conflicted by my work. I spend the better portion of my day fostering corporate clients whose aim is to visually proliferate every aspect of your life. These companies are driven by market share and have a low regard for consumers beyond their ability to purchase product.

Helvetica equals longevity because its a typeface that is not outspoken or easy to pigeonhole into one particular era.
Its safe = boring, but I like it never the less.

lol, i dont mind Helvetica, infact i like a lot of simplicity in my designs, so i use helvetica and other san serifs a lot, i like Gils sans better though, umm, has anyone seen those I hate helvetica t-shirts? or something similar? haha

you are an idiot sir.

Helvetica sold out man, it sold out... still, it's my preffered sans seriff.

Myriad makes me vomit.

I like Helvetica a lot; especially Helvetica Nueue :). They should make a movie on Myriad Pro

i saw a program on channel 4 ages ago about typography and helvetica my mum watched too once u seen this font it really is everywear in london espically

It was a bit too deadpan for most people to get, I s'pose.

Go see this movie. Rent it. Netflix it. Check it out from the library. Even those who work with type every day will learn so much. What a great documentary.