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Why Persuasion Is a Science Not and Art

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Published on Dec 21, 2012

There is over 60 years of research into behavioral science and managers and executives should learn to use these tools to drive profits says Steve Martin, a director and behavior expert at consultancy Influence at Work.

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  • ZorroinArkham

    ZorroinArkham 5 months ago

    THAT'S NOT STEVE MARTIN! jk

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