Change Player Size
Watch this video in a new window

David Ogilvy: We Sell or Else

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.  
 
Customize

More From: OgilvyGroup01

Loading...
Play All Stop Autoplaying | Play Next

QuickList(0)

Clear | Save

Related Videos

45 ratings
Sign in to rate
30,645 views
Flag
close
Want to add to Favorites? Sign In or Sign Up now!
close
Want to add to Playlists? Sign In or Sign Up now!
close
Want to flag a video? Sign In or Sign Up now!

Statistics & Data

Loading...
Sign in to post a Video Response

Video Responses (0)

This video has no Responses. Be the first to Post a Video Response.
Sign in to post a Comment

Text Comments (24)   Options

Loading...
mj1181 (1 month ago) Show Hide
+2
Marked as spam
"No one should be allowed to advertise until they learn direct response" Amen
jimlaregina (2 months ago) Show Hide
 0
Marked as spam
Read his book OGILVY ON ADVERTISING to see how much you're doing wrong in your promotions.
seangen (4 months ago) Show Hide
 0
Marked as spam
This video seems out of date but his points are still relevant. General Advertising and Direct Marketing are two different tools in Marketing Communications. Each has its own strengths and limitations. However, advertising is less effective now because consumers are becoming smarter and wiser.
jonnyp27 (3 months ago) Show Hide
+2
Marked as spam
The things Ogilvy is talking about in this video and in his books Ogilvy on Advertising and Confessions of an Adman are more relevant today than they were 10 years ago. Why? The internet, Measurable ROI, and research on consumer behavior allow market researchers and advertisers to know precisely, how effective their online advertising is, what sells and what doesn't. Its a renaissance for the type of advertising Hopkins and Ogilvy advocated. Online, Interactive, isn't it all direct response.
dbarry76 (4 months ago) Show Hide
 -4
Marked as spam
This video is way out of date. While there are a few exceptions, infomercials and the kinds of advertising that Ogilvy supports in this video are simply not effective anymore. People are too smart. Most will never buy anything from an infomercial because there is a 99.9% chance of the product being crap.

Clients such as Nike, IBM and Coke spend millions of dollars a year on marketing research. Do you really think they haven't researched the value of direct response advertising?
davedohno (3 months ago) Show Hide
+2
Marked as spam
Nike, IBM, and Coke execs don't know a thing about direct response. They use institutional advertising -- which is unmeasurable.
They use advertising agencies, which charge a portion of ad spend budget -- millions -- for no result.s.
Comment(s) marked as spam Show
rbx937385 (5 months ago) Show Hide
 0
Marked as spam
He can't be here today, Because He's Dead!
Comment(s) marked as spam Show
Vivares1 (9 months ago) Show Hide
+1
Marked as spam
grande Ogilvy, grande!!

Would you like to comment?

Join YouTube for a free account, or sign in if you are already a member.