Free! Why $0.00 is the Future of Business

I'll work for free when I never have to pay for my lunch-time steak or house at the beach. Until that day I'll still believe that traditional economic principles still apply. This is a zero-sum game, where you have expenses you're going to have to generate income or the captial tap will soon be switched off. Even Wikipedia needs to attract people's goodwill money to keep going. Isn't that their "business model"?

this sounds more like rambling than structured thought

when he starts talking about google he makes it sound like they produce money out of thin air, which is a load of brown organic matter

Things become 'free' because the labor to produce those things has already been paid for and demand has shifted to something else

I like how at the beginning he quotes the inaccurate vision of Lewis Strauss to start a "thought experiment" I should stopped watching there

this guy rocks!!!!!!!!!!! i ove tyhis concept1!!! thats how facebook,myspace and craigslist is taking off!!

I know that all these good godfearing rightwing republicans from Texas don't believe this "0.00 $" theory. They believed that "there ain't free lunch". But they are wrong (as they almost always are).

This isn't the best time to traditional worshippers of capitalism. But it's not good period also for traditional marxism-senilists. U don't have to wonder why leaders of M$ are selling their stocks. You can cheat all people some time, some people even all the time but not all people all the time.

I didn't believe this theory 10 years ago. But i've change my mind. Two years ago i moved to Linux. Since that day i haven't used a single cent of €uro to computer software.

Atleast digital software is coming free - Dunno has Microsoft realisized it. If not - they will die. Brazil is gonna move to Linux, Russia perhaps also. Africa using Microsoft Windows? Don't make me laugh. China has moved totally to pirate software. Microsoft accept it coz otherwise chinese people will move to Linux.

There is definitely no 'free.' Someone always has to pay. However, it's great that this is a powerful lead source since people flock to free. Youtube is free and losing mega amounts of money everyday since the way to generate revenue has not been established.  That is a risk of going free so although it does sound good be careful not to enter into a market for which you make not $en$e.

No RCpedersen01 you missed the point. The future is free is b.s. and stuff like this is only said by people who have lost the concept and purpose of money.

Google is one of the largest corporations that exist because of AD REVENUE.