New Audi A5 TV advertisement

The charming new film - The Swan - tells the story of how the cutting-edge Audi concept vehicles of the 1920s have progressed into the stunning and aerodynamically efficient cars of today.

A witty take on the classic children's tale - The Ugly Duckling - and featuring the original Danny Kaye song of the same name, the new ad shows an early teardrop-shaped Audi driving through a period Bavarian town.

Designed by the pioneering Audi engineer Paul Jaray, the prototype car was ahead of its time and its idiosyncratic styling was too futuristic for onlookers. Its plight is reflected in the film as we witness the lonesome 'Jaray Audi' scaring the horses, drawing disapproving looks from the townspeople and receiving angry honks from other drivers.

Audi, however, understood the potential of the concept's aerodynamic technology and engineering, and Jaray's influence has been evident in all models from the brand ever since. This is emphasised in the film when the historic car draws up at a lake and sees its reflection in the shape of today's stunning new A5.

• Category

  Autos & Vehicles

[ur0sss]

0:03 white van at top left corner 

[Anet Dingemans]

great! we got married in Bohinj in 1990 in the church you see in the commercial(2 dutch)

[geoffzp2p]

the "ugly" duckling is much more original and attractive than the newer ugly duckling.

[EcirpWehttam]

"we've come a long way since our first streamlined Audi"

[EcirpWehttam]

Sort of. It's a replica based on the 1923 design by Paul Jaray - a pioneer of aerodynamics in the early 20th century.

[toyotaprius79]

Ad of the year!

[toyotaprius79]

I'd say it looks like a bus or coach, but well spotted!

[dieselboy87]

weve come a long way since our first streamlined audi

[ImaSuperGee]

what on earth made you look there and discover that

[Joemcc150]

We've come along way since our 1st stream line Audi.

[MsPurumpumpum]

help me to understand what man says at the last seconds!! "we've come along with... blahblahh" write tome plzzzzzz!!

[Adam Brett]

Reflection on the puddle is the wrong way, no?