YouTube home Comedy Week on YouTube
Upload

The Coca-Cola Zero Video Puzzle

Enon Landenberg Enon Landenberg·56 videos
155
24,028
Like     Dislike 1

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like Enon Landenberg's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike Enon Landenberg's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add Enon Landenberg's video to your playlist.

Uploaded on Feb 9, 2012

The Challenge

Coke Zero has launched a new TV ad and wanted everyone to see it... that's when they came to us.
As a part of Coke Zero's "Open Your Mind" Strategy, we accepted the challenge and opened our minds how to create an innovative, fun and effective viewing experience.
After playing with the idea, we got to a very simple conclusion... sometimes, you just have to play!

The Solution

We transformed the new TV ad into a digital dynamic puzzle game. Instead of using a plain-old image puzzle, we used the live video ad to form the puzzle pieces.
So instead of just watching the movie, our users entered an interactive competition in which they had to assemble the video pieces in the shortest time period while the movie is playing. Of course we threw in some prizes to make it a little more interesting...

The Result

In two weeks, hundreds of thousands of users were exposed to the ad and to the entire Coke zero campaign. Tens of thousands of people played with the puzzle while spreading the word to their friends and we doubled our facebook fans count!
The most shocking fact about this campaign was that EVERY user was exposed to the ad in an average of 23 TIMES!

So... Open Your Mind, and start playing!

The App on Facebook https://apps.facebook.com/zero_puzzle/

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

All Comments (1)

Sign in now to post a comment!
  • Loading comment...
Loading...
Loading...
Working...
Sign in to add this to Watch Later