Flexi Disc Balloon Launch for Jack White - Freedom At 21

Three weeks before his "Blunderbuss" album hits the streets, Third Man Records decided to make the Jack White album track "Freedom at 21" premier exclusively via flexi-disc records attached to helium balloons launched from the label headquarters in Nashville on April 1st, 2012. Envisioned as an experiment exploring non-traditional forms of record distribution and a way to get records in the hands of people who don't visit record shops, the label was sure to use biodegradable latex balloons and all-natural twine in the process. Accompanying the balloons were custom post cards with instructions for the finders to submit photos, discovery location and the date on which the record was found, all of which will be incorporated into a website where fans can access the information. Statistics for similar balloon launches show a recovery rate of approximately 10% so it's quite possible that less than one hundred of the one thousand records launched will ever be discovered and the "Freedom at 21" flexi-disc will surely be a highly sought-after collectible for years to come.

Visit www.thirdmanrecords.com for more details on tracking the flexi disc balloon records.

***Biodegradable latex balloons and all-natural twine were used to prevent environmental impact.

• Category

  Music

[Drew Henley]

They say that they expect less than 10% of them to be discovered. However, what % of that 10% do they expect to actually have a working turntable?

[Daniel Holroyd]

i bet all of them that are found end up on ebay.

[gettinnapkins]

i like boobies.

[NicoleMarieButterfly]

"Love is Blindness"

[NicoleMarieButterfly]

"Maybe Tesla does the astro!"

[lostridley]

I wonder how jack White would feel if i drove by his home and dumped 1000 balloons and records in his yard? Fucking jerk-off litterbug.

[felipehotboard]

jack white my fav singer ever.

[LUXO2]

Hey! The Thirt Man Records logo is the Wardenclyffe Tower,Jack White is a Tesla's fan,i like it...

[Doncabassist]

Wait... They're releasing a song by literally releasing it... Cool

[Asbjørn Olling]

Okay, how many of the 10% found do you think will be a hardcore enough Jack White fan to go buy a turntable just for this?

To be perfectly honest, most people will have no fucking clue who he is. He only released one album under his own name, and there's even a lot of people I know who listen to the White Stripes and still have no idea that Jack White was in that.

[notThePiper]

Pretty sure anyone who finds one will buy a turntable just for this. Assuming they're fans.

[Blake Britton]

Name of the song at the beginning, please?