Tesco Homeplus Virtual Subway Store in South Korea

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea.

Because the people in South Korea work long hours they thought of an efficient way to sell their products. The Korean subsidiary Home Plus put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps.

Category:

Howto & Style

Tags:

• campaign
• south
• korea
• tesco
• homeplus
• subway
• billboard
• shopping
• grocery
• scanning
• cell
• phone
• virtual
• shop
• convenient
• QR
• quick
• response
• code
• store
• display
• e-mart
• barcode

[ThailandVending]

"Change the Waiting Time to Shopping Time" Very Cool Concept

[nadiaislooking]

the number of Malaysians using the lrt in Kuala Lumpur is huge, the number of tired Malaysians while waiting for the lrt is also huge, the number of frustrated Malaysians while waiting for the lrt that is always full and have to wait for the next one is even bigger...imagine if Tesco bring this here.....sale will increase 166% cause we would be shopping online instead of imagining that we got onto the one before. Home Mart...come to me baby!!!

[Maevick]

@khuseynov ALL of your points are completely unfounded, here's why:

1. Don't you think people use their car to go to the grocery store? I actually see LESS congestion because the truck most likely delivers to more than one location at a time. Less cars on the road.

2. Then don't use it. It's complimentary.

3. Yes you do, they specifically said the product image is the exact same as in-store (I imagine size is very close).

4. Yes, you can actually see the size of the product

[hzhamad1985]

@khuseynov , well, these problems could be solved by new ideas:

1. 3D models for the products and touchscreens can make the look of the product more clear!

2. If you don't have the smartphone, they could put a machine to make the orders!

[1111corvin]

i think the idea of turning a boring metro waiting time into a shopping time is very clever, since almost all of the koreans are using smartphones nowadays.

[khuseynov]

Good idea, but there some problems arise. Such as:

1. Traffic congestion due to the massive amount of delivery vehicles.

2. If you don't have smartphones and internet access from your mobile, it will not be available for you.

3. You don't really know the dimensions and look of the product you buy.

4. No difference than sitting at home behind your laptop and doing online shopping.

[Novelladelleda]

@Cerebrosoft *clap* well done, seems alot of people are stupid and don't realize when they scan the product, they'll then see the price.

[s7theaven]

This is cool!!

[Cerebrosoft]

To those thinking that prices are static are wrong, these are QR code for Product ID's, the seller can then assign\change any price to the said product without having to replace posters etc. It's an application with a web services back-end, an internet application.

[thisdiff]

Those products are printed onto posters in ink. What happens when there is a price change? They have to replace the whole poster? In how many locations? Suppose it's worth it, but that's a hell of a lot of effort.

[squirrel0086]

But surely this delivery to their door steps will not for free.