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Plan UK Interactive Bus Stop

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Uploaded on Feb 22, 2012

Charity Plan UK's Because I am a Girl campaign, which highlights the plight of the world's poorest girls, has launched a groundbreaking interactive ad on a bus stop in Oxford Street (Feb 22nd). It aims to support four million girls* in developing countries to have more choices about what they do with their life.

Developed by the Create team at Clear Channel, 3D Exposure and CURB Media, the Clear Channel screen uses facial recognition software with a HD camera to determine whether it's a man or woman standing in front of the screen. Passersby can opt-in to interact with the technology by standing in front of the screen and having their face scanned to view the ad and find out more about Plan's work to help some of the world's poorest girls. It shows different content to females. Men and boys are denied the choice to view the full content in order to highlight the fact that women and girls across the world are denied choices and opportunities on a daily basis due to poverty and discrimination.

The campaign highlights that currently 75 million girls around the world are being denied the right to an education; every year 10 million girls in developing countries are coaxed, coerced or forced into marriage under the age of 18, with thousands of girls each year giving birth when they are still children themselves.

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